Amazon API #2: MWS- Marketing Web Services Stable access to this data on an ongoing basis is an important element of scaling operations for both brands and agencies alike so if you're managing any amount of significant ad spend (+$10K/month), the Amazon Advertising API data and functionality may be useful for you. Who needs the Amazon Advertising API: Typically, Sellers and Vendors, along with the agencies managing Amazon advertising on behalf of brands, require the available data for ad reporting, management, and analytics purposes as they look to scale Amazon advertising operations. With access to the API, you are able to retrieve data for, and modify elements of, campaigns, ad groups, product ads, reports, targeting, and negative targeting dimensions. This encompasses information for advertising Profiles, Portfolios, Sponsored Brands, Sponsored Products, and Sponsored Display ads. What’s in the Amazon Advertising API: Your Amazon advertising data and related management functionality is included via the Amazon Advertising API. How to get access to the Amazon Advertising API: Amazon Advertising API access is gated and you must apply for access per the link below.Īmazon Advertising API registration form: Who can access the Amazon Advertising API: Only those granted access by Amazon can utilize the Amazon Advertising API. Platform: Seller Central & Vendor Central (Seller Central Advertising Console and Amazon Marketing Services or AMS) The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on pre-defined conditions. The API enables users to develop flexible solutions that meet their needs and goals, and to integrate more deeply with Amazon Advertising. Campaign and performance data for Sponsored Products, Sponsored Brands, and Sponsored Display are available through the API, enabling programmatic access for campaign management and reporting. And, we’re grinding away to do the same for Marketplace Web Services (MWS) API data, stay tuned!įrom Amazon: The Amazon Advertising API provides a way to automate, scale, and optimize advertising. Dash currently provides data to agencies and brands from the Amazon Advertising API via our dash/DATA STUDIO solution. If you’re looking for simple and scalable access to the API’s and related data referenced in this article, please send us a note. We all know Amazon can be tedious and resource-consuming, but the use of these API’s can improve the efficiency and scale of your marketplace management processes…and just maybe prevent you and your team from drowning in manual processes.įrom a high level, the below Amazon API data sets include advertising data for AMS and Seller Central, Seller Central performance, inventory and orders management for Seller Central, purchase order management for Vendor Central, affiliate promotion info, and other data points you might need to manage the Amazon channel. Read on to get a quick overview of the main API’s (application programming interfaces) Amazon currently makes available to retrieve and use your data for Amazon marketplace management. UPDATED 6.17.20 to include Vendor Central Selling Partners API (an update to the EDI described in #3 below)
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